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Anmerkung: Der Autor dieses Beitrages präsentiert hier zum großen Teil die deutsche Übersetzung seiner, als Lead-Autor verfassten, Veröffentlichung von der Hawaii International Conference on System Sciences (HICSS) 2018. Um auch nichtwissenschaftliche Leser/Leserinnen für das Thema zu begeistern sowie Managern den Einstieg in diese hochaktuelle und bisher kaum erforschte Thematik zu ...
City marketing is not an invention of the late 20th century. On the example of Berlin, this volume demonstrates that "city branding" has been employed since the beginning of early modern times - by varying institutions, groups and individuals. German text.
Dematerialization the redistribution of the world in times of digital Darwinism: Digital Business Leadership Digital Transformation, Business Model Innovation, Agile Organization, Change Management: Digital Darwinism Branding and Business Models in Jeopardy: Digitale Revolution Auswirkungen auf das Marketing
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and ...
Kreutzer, R./Land, K.-H. (2015), Digital Darwinism – Branding and Business Models in Jeopardy, New York (ISBN 978-3-642-54400-2) Alle Kontakte FB 1 Wirtschaftswissenschaften Diese Webseite verwendet Cookies.
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Heinz Land), „Digital Darwinism – Branding and Business Models in Jeopardy“ (2015, zusammen mit Karl-Heinz Land), „Digitaler Darwinismus – der stille Angriff auf Ihr Geschäfts-modell und Ihre Marke“ (, 2016, zusammen mit Karl-Heinz Land), „Kundenbeziehungsmanagement im digita-len Zeitalter“ (2016), „Digital Business ...
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Digital Darwinism. Branding and Business Models in Jeopardy Branding and Business Models in Jeopardy Kreutzer, Ralf T.
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Internet of Things is a toolbox, and thus it can be used for good and for bad. Issues range from insecure components and privacy invading business models to issues about regulation and culture. With a hacker mindset and my own home and body I’ve explored doing IoT in an ethical, secure and fun way. about this event: https://
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Publikationen 2014 Publikationen der Professorinnen und Professoren der HWR Berlin Publikationen aus dem Jahr 2014 der Professoren und Professorinnen der HWR Berlin des Fachbereichs 1 – Wirtschaftswissenschaften Fachbereichs 2 – Duales Studium Wirtschaft | Technik Fachbereichs 3 – Allgemeine Verwaltung Fachbereichs 4 – Rechtspflege Fachbereichs 5 – Polizei und Sicherheitsmanagement ...
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